Monday, July 21, 2014

The Next Big Thing: Tove Lo Brings Swedish Pop To New Heights Without Drugs
For those of you who don't know, Sweden is the birthplace of literally some of the greatest pop music every created. The country is responsible for the creation of ABBA, Icona Pop, and the goddess that is Robyn. Throughout the consistent string of singles that exit the country and infect our minds with amazingness, there is usually one or two popstars a year that simply take over your life with just a couple of songs. This happened with Icona Pop in 2011 before the behemoth called "I Love It" was written by Charli XCX. So now you might be asking who that popstar was for 2013? Well, meet Tove Lo.

As with any girl singing about lost love with mascara dripping down her face in agony, Tove Lo was destined for stardom. After attending a famed music school in her native country of Sweden, Tove basically made her career writing hits for other artists after pop legend Max Martin (just go through your Britney and Kelly Clarkson singles) realized what a brilliant singer-songwriter Ms. Lo was. After releasing her debut single "Love Ballad" in 2012, Tove made a name for herself after playing a part in creating songs for Icona Pop and Victoria Justice, but nothing can top the fact that Tove wrote the comeback single for Girls Aloud. Once again: TOVE WROTE THE COMEBACK SINGLE FOR GIRLS ALOUD!

After the Aloud decided it was time to disband (#NEVERFORGET), Tove Lo decided to save pop and give me a birthday present by dropping her second single "Habits" in March 2013. With a typically tribal synth beat and ominous background vocals, Tove describes her journey after a break up with drugs, alcohol, sex, and tears. "I eat my dinner in my bath tub, then I go to sex clubs, watching freaky people getting it on" is probably the best opening lyric of the decade and its video perfectly captures the way anyone would feel after a bad break up (though the original video is 20x better). With comparisons to Kesha, Charli XCX, and Lorde, Tove Lo laid waste to the pop arena before anyone knew it.

Not satisfied with just that, Tove has also collaborated with dance producers to create some of the most euphoric trance music you will ever hear. Lucas Nord's "Run On Love" is a prime example and should have been a hit around the world for sure. Tove also has a soundtrack to her name after collaborating with Seven Lions and Myon & Shane 54 on "Strangers" for the Mortal Instruments movie, one of the best songs of last year to be specific.

Unfortunately, Tove did not manage to break the mainstream market with these songs. That is, until indie electronic outfit Hippie Sabotage decided to remix Habits into the eerie and hypnotizing "Stay High" which has managed to crack the American iTunes top 100 and #6 on the UK charts. Riding the success off the single, Tove Lo released one of this year's best EPs with Truth Serum back in March (happy birthday to me!), with 6 spectacular songs, back to back. "Paradise" perfectly captures the feeling of love you have for your soulmate while "Over" and "Out of Mind" tell off a lover that clearly didn't know that Tove was perfect. Each song is massive, earthshaking, and poignant with the epic synth background topped with a heartbreaking scream of a vocal that has become Tove's signature sound.

Tove is poised to take over the world at large now and is slowly doing so. After writing hits for Cher Lloyd and Lea Michele, Tove managed to snag a TV spot on Late Night recently, introducing her to US fans for the first time. And if that's not enough, today Tove Lo casually dropped her lyric video for one of 2014's best songs "Not On Drugs." That chorus will never leave you, which I suppose is counterintuitive to the whole drug thing but anyway. Take it all in now, because Tove Lo is ready to set the world on fire.

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