Miss Claire Boucher, aka the Canadian indie pop enigma Grimes, is really feeling herself. And she has every right to honestly. With a career of underground hits that send the blogosphere crazy with every mention of her name, Grimes has clearly set herself aside from the mainstream. Like her best friends Sky Ferreira, Charli XCX, and Brooke Candy
|Brooke Candy feeling herself in the Genesis video|
Grimes has a clear artistic point of view that not everyone will get, which has lead her to be adored by the edgy dark pop scene but ostracized by contemporary hit makers who underestimate her talent. Luckily, this may seem to change as Grimes has decided to join Jay-Z's Roc Nation and the first output of that decision is this song right here.
Earlier in the year, there were rumors that Grimes had written a song for Rihanna but the song was ultimately not used, aka Rihanna rejected it. Why so harsh Rih Rih? The song in question is "Go," with Grins hitmaker and frequent collaborator Blood Diamonds. Deciding to release the single on her own, Grimes once again caused an uproar on Twitter (maybe it's just the people I'm following) who immediately noticed the shift in sound to a more upbeat and catchy audio. Thankfully, it really captures every trend mainstream music has adopted in 2014: an emotive female vocal with dark lyrics, a hip hop edge, and a trap breakdown that doesn't give you a headache. Although I was a big fan of her visuals, I wasn't sold on Grimes as a musician until this song. So sorry Rihanna, but I'm going to have to GO GO GO with Grimes on this one.